My First Finished Ident!

Using C.R.A.P!

We had to redesign a business card using C.R.A.P features.  Here is my version of the business card:

 

C- Contrast.  I have used contrast in colours by making the text stand out from the background.  I have used a larger font for the company name and smaller for the contact details.  I have used an even smaller font to say the owner is a proprietor as I felt this information is unnecessary.  I have used a different colour for the title and a different font which shows contrast but I feel that it works well. I have used equal gaps between the text pieces.  The size of the space at the top is larger than the space at the bottom but this is to make the company name stand out more.

R – Repetition.  I have used repetition by the use of the colour light blue, white and black.  I have used the faded out bar at the top and the bottom of the business card which also shows repetition.  Another aspect of repetition is the use of the lines on four parts of the business card.

A – Alignment.  I have used left alignment on the text throughout and made sure that it doesn’t touch the image.  This is better for the person to read.  The image is right aligned.  Everything is visually related due to the colours and the lines and faded boxes.

P – Proximity.  There are relations in the gaps between the text pieces.  They are all the same size and equal which makes them relate well.  The use of colour makes the proximity relate well too which makes the reader read the whole business card rather than just one part.

Interview Using Lighting!

For our second one shot film, we were concentrating on lighting using a specific scenario.  We had to do a day time interview next o one window and use lighting.  We decided we did not want any shadows therefore lighted Ajay so that there weren’t any visible.  If wasn’t easy in such a tight location.  We then had to decide what questions we were going to ask and first improvised.  We then took a few minutes out and practised before filming.  We had the interviewer out of the frame so that we could get a close enough shot.  The reflector was used too so too in order to gain an equal lighting on the other side of Ajay’s face away from the window. Before filming our final take, we had to wait for another group to finish as their lights were affecting our frame and casting an unwanted shadow.

First Shot Of One Shot!

We have been creating one shot films which means that we have to keep the camera on a tripod and can only move it once! In our group, we had to first film outside where we could use natural lighting.  We did not have long to think of something even though we went scouting on the locations.  We all decided that we should think of the idea first then decide which of the two outside locations we should use.  We decided to use a bench at the Arboretum.  The one we chose was on level ground and had a hill behind it so we did not have to worry about people walking behind on our set.  We set up our equipment, struggling to set the tripod to the right level as it wasn’t a good one on the day of shooting.  On the day we improvised lines of what we were going to say and decided who would play what role.  I played a posh person who had things on her mind and Alyssa played the drunken tramp.  This gave the basis of our story and we shot the film in just 3 takes until we were happy with it.

Once we viewed the video back, we had noticed that there was a lot of background noise from the wind therefore if we were to shoot outside again, we would use an overhead microphone or use something or someone to block out wind passing from the sides.  We also should have used a tighter frame as my face was not visible enough.